Mel Mullins started making soap in her kitchen in South Knoxville in 2018. Turns out, lots of folks loved her soap and wanted more! In January 2020, without any business experience, Mel launched Knox Girl Soap. The plan was to focus on in-person sales, but 3 months into it the world shut down so she quickly pivoted to a 100% e-commerce model. Business continued to grow, the world opened back up, and in 2023 Knoxville Girl Soap became All Y’all Skincare.

Now in their 5th year of business with a multichannel sales model, All Y’all Skincare is scaling to become the industry leader for gender inclusive soap and skincare